In the digital age, newspapers are continuing to suffer revenue declines. While people are spending more time consuming news, the media of choice is the web, which is gaining while other sectors are losing. The Internet is the place where 41% of Americans now get most of their news about national and international issues. In 2010…
Tag: newspaper decline
Astor: How to Lose Your Loyal Subscribers
Dave Astor scored again with his Huffington Post article on how a newspaper can alienate loyal subscribers. The basic steps are loosely listed below, but Astor tells it much better and much funnier. STEP 1 – Have a newspaper that is not bad as dailies go, and doesn’t cost much. STEP 2 – Buyout half…